RDW Group Adds Janet Farrell of Rehoboth to Digital Marketing Team
Providence, R.I., September 4, 2019 – RDW Group, the Providence-based full-service communications firm, is proud to announce the hiring of Janet Farrell as Director of Digital Marketing. In her role as director, Farrell will oversee all of the agency’s digital marketing initiatives.
“It’s no longer unique to say we ‘do digital marketing;’ for some time now it has been the expectation,” said Jim Malachowski, RDW Group’s chairman and managing partner. “The addition of Janet not only allows us to meet those expectations, but to surpass them, and to further build upon our mission to be one of the region’s leading truly integrated marketing firms.”
Prior to joining RDW Group, Farrell spent seven years – the last five of which as assistant director – in the marketing department at Brown University’s School of Professional Studies. In her time at Brown, Farrell was responsible for the development and execution of marketing and growth strategies for the school’s executive and professional programs. Prior to that, she spent nearly five years in media planning at Mullen Advertising (now MullenLowe) in Boston.
“Digital is so much more than a banner ad, social media or a video unit – it’s the way we communicate and tell our stories as individuals and as brands,” said Farrell, a resident of Rehoboth, Mass. “I’m excited to be part of the team at RDW as we drive forward digital strategy and innovation, and find impactful ways to tell our clients’ stories.”